Lessons on Digital Prioritization from Social Media Week - Dealerscope

Lessons on Digital Prioritization from Social Media Week - Dealerscope: Social pros at Social Media Week stress the importance of being selective and knowing when to say goodbye to profiles that no longer serve your brand.

One of the biggest misconceptions when it comes to social media is that, in order to achieve your brand’s full potential, you need to be active everywhere, all the time. As new social media platforms pop up on what feels like a yearly basis, brands are left questioning whether they should create an account to capitalize on new territory. But without taking a hard look at a few key factors, seeking to be omnipresent on social media can actually be one of the biggest recipes for failure.